Newspaper readership growing
Posted: 04/27/2010MediaOne audience continues to expand
This week, the Audit Bureau of Circulations released newspaper volumes and readership reports. In spite of tough economic times, The Salt Lake Tribune and Deseret News showed an unduplicated increase of 7% in readership. In addition, the Deseret News had one of the highest combined readership increases in the nation.
The report further states that print readership for the newspapers was up 4% and online readership was up 15%.
"It is quite evident that MediaOne products remain a trusted and credible source for news and information in the Greater Salt Lake Area" said Brent Low, President and CEO, MediaOne of Utah. "We are pleased with the results and expect to continue growing our audience."
Kelly Roberts, Sr. Vice President of Circulation commented: "In Utah, we are fortunate to be in a place where two editorially diverse newspapers can be very competitive with each other and continue to flourish."
About MediaOne of Utah###
MediaOne wins workplace safety award
Posted: 04/16/2010Workers Compensation Fund recognizes MediaOne for safety in the workplace
Workers Compensation Fund has honored MediaOne of Utah with the Charles A. Caine Award for Workplace Safety. Nomination for this award is based off of employers with outstanding safety practices. MediaOne of Utah is one of 15 companies to be selected for the award this year out of more than 24,000 Utah companies that Workers Compensation Fund serves.
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MediaOne Real Estate hits stride
Posted: 02/23/2010Innovative company saves customers $104,021.55
MediaOne Real Estate has become one of the fastest growing real estate companies in the state since opening its doors in August 2009. And in the process, it has already saved its customers a combined $104,021.55.
MediaOne Real Estate saves money for its customers by charging just $2,000* for listing a home — compared to standard real estate fees that total 3 percent or more of the home's sale price — and it only charges that when the home sells.
"We pride ourselves on providing more services at a lower price without cutting any corners," says Steve Perry, the principal broker of MediaOne Real Estate. "We have only been around for six months, but we have already helped dozens of clients save money without compromising our high standards of service."
In just half a year, MediaOne Real Estate already has more than 150 listings, ranging from one-bedroom condos to million-dollar homes. Of those listings, it has already sold 21, with an average sale price of $223,000 and a range from $135,000 to $512,000.
"We have worked hard to gain people's trust and earn as many listings as possible for potential buyers," Perry says. "Our exceptional staff and marketing resources are what has made the difference. I don't think anyone can compete with our marketing reach."
MediaOne Real Estate markets homes to a weekly audience of 1 million people through its partnership with MediaOne of Utah, which publishes the Salt Lake Tribune and Deseret News and is the largest media company in the state.
Homes listed with MediaOne Real Estate are marketed to readers of the state's largest newspapers, Web sites and direct-mail products as well as through mobile applications. But this is only the beginning, Perry notes. The company is expanding its marketing efforts to events, postcards and several other initiatives.
MediaOne Real Estate has six full-time agents (three of which are also brokers), three transaction coordinators and a growing pool of independent agents.
"We are also proud to announce the opening of our new Park City branch office," Perry says. "I'm impressed with how quickly we have been able to create one of the most competent staffs around. We are serious about our motto of providing more for less, and everything we do revolves around that."
For more information about MediaOne Real Estate, call 801-204-6000 or go to www.UtahMORE.com.
* Price does not include seller’s closing costs and 3 percent buyer’s agency commission.###
MediaOne Real Estate sells its first home
Posted: 10/05/2009Homeowner saves almost $3,000 by using innovative new company
Eddie Cruz — the first homeowner to sell a home with MediaOne Real Estate
Eddie Cruz, of West Valley City, was one of first homeowners to hire MediaOne Real Estate, and on Sept. 25 he became the first person to sell a house through the state’s newest and most exciting real estate company. His home sold in less than a month, and hiring MediaOne Real Estate saved him almost $3,000.
“It was a really great experience,” he said. “I would recommend them to anyone.” Cruz, 35, approached MediaOne Real Estate (MORE) in August — the same month that they opened their doors for business. Within just one week, 10 people inquired about his house, and he received his first offer. Just four weeks later, Cruz officially sold the house when he signed a contract on Sept. 25. He was thrilled to sell the house so fast.
But selling the home quickly was only half of the excitement for Cruz. In addition to selling his home in less than a month, he also saved lots of money because of the innovative and affordable way that MediaOne Real Estate charges for their services.
“We believe in giving more to our customers, and we are serious about providing that,” said Steve Perry, the principal broker for MediaOne Real Estate. “We don’t charge any upfront costs, and you don’t pay us anything if we don’t sell your home. You have nothing to lose and everything to gain.”
Unlike standard real estate brokerages, MORE does not charge the standard 3 percent seller’s commission after selling a home. Instead, they charge a flat rate of just $2,000 (not including seller’s closing costs and buyer’s agency commission), and the homeowner only pays that after the home sells. If the home doesn’t sell, the homeowner doesn’t owe a dime.
The savings added up for Cruz. He listed his home for $165,000, after consulting with the Realtors at MediaOne Real Estate, and it sold for $164,800 — only $200 less than his asking price. Because he hired MORE, Cruz saved almost $3,000, because instead of paying a $4,944 commission to the selling Realtor, he paid MediaOne Real Estate only $2,000.
Cruz was anxious to sell his home because he had plans to move to Seattle. Since he hired MediaOne Real Estate, he cannot only move quickly, he can also move with more cash in his pocket. Cruz has a lot to be thankful about.
“They really helped me out, because I didn’t have a clue what I was doing,” Cruz said.
MediaOne Real Estate is a full-service brokerage that fulfills all of your needs when selling a home. They will save you money and will do so without cutting any corners. They will list your home, show it to buyers, work with closely and — best of all — provide unmatched marketing reach through their affiliation with MediaOne of Utah, the state’s largest media company.
For additional details about MediaOne Real Estate, call 801-204-6000 or go to www.UtahMORE.com.
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MediaOne launches innovative real estate division
Posted: 08/21/2009List your home for a flat fee of $2,000 — no commission necessary*
MediaOne of Utah launched a new real estate division earlier this month, and it could be one of the most innovative developments in Utah’s real-estate market in recent years. The division is called MediaOne Real Estate (MORE). It’s a full-service brokerage that offers to list homes — no matter what their value — for a flat fee of $2,000.*
“This is a great opportunity for anyone who is selling a home,” says Steve Perry, principal broker for MediaOne Real Estate. “In today’s challenging economy and real-estate market, it is important for homeowners, and their families, to keep as much money in their pockets as possible.”
Beyond the innovative sales approach, MediaOne Real Estate provides all the marketing support available by its affiliation with MediaOne of Utah — the state’s largest media company. MediaOne is the publishing and advertising arm of the Salt Lake Tribune and Deseret News, and it also produces a wide variety of other publications, Web sites, events and services. Products produced by MediaOne reach more than 1 million people per week.
“Homeowners have a lot to gain by associating with MediaOne Real Estate,” Perry says. “Not only will you save money on sellers’ agent fees, you will also benefit from the tremendous reach that MediaOne has in this state. Our marketing resources are unmatched.”
Through a combination of new and strategic marketing resources MORE will connect buyers and sellers by “doing MORE for less.” For the flat rate of $2,000,* all clients get the same exceptional amount of exposure. MediaOne Real Estate lists homes on the MLS, promotes them across the Internet and provides unique services such as mobile data — so buyers can find the homes no matter how they search.
“The client is everything to us,” Perry says. “Because we don’t charge a commission, we are better able to focus on homeowners’ needs and selling their home. It doesn’t matter if their home is worth $100,000 or $1 million, we will give each person equal attention, because our fee is the same.”
To illustrate the savings that clients get with MediaOne Real Estate, consider a home valued at $400,000. When this house sells through MediaOne Real Estate, the client pays $2,000.* But when it sells with a traditional brokerage, the client pays 3 percent of the home’s value — or $12,000 — to the brokerage. That’s a savings of $10,000.*
For additional details about MediaOne Real Estate, call 801-204-6000 or go to www.UtahMORE.com.
* Price does not include seller’s closing costs and buyer’s agency commission
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MediaOne is stepping it up in a down economy
Posted 12/31/2008
Left to right:
Doug Hunter, Anita Cripps, Tara Bellorin
The economy may be grim, but MediaOne of Utah has been giving back in a big way. During most of the month of December, MediaOne employees and their families participated in a “Giving Tree” where more than $13,000 worth of clothing and toys were collected for 350 children.
The Giving Tree was a Christmas tree decorated with paper ornaments. Each ornament had a child’s Christmas wish typed on it, along with the name and age of the child. Throughout the month, employees chose different ornaments and took them off the tree, with the promise of buying that gift for the child. “Many employees went above and beyond expectations by purchasing gifts for four or five children,” said Tara Bellorin, organizer of the Giving Tree.
“We felt, with the economy in such an unsettled state, that it would be most appropriate to give to those who stand in need. Again, our employees have shown an incredible amount of generosity,” said Brent Low, MediaOne’s CEO. Low continued, “So many families in the area are in need this holiday season; the kindness our employees have shown through unselfishness ensures a happy and bright Christmas for many children.”
“The down economy and overall feeling of gloom, along with the rise in unemployment, has kept some people from giving to those in need this holiday season,” said Bellorin. “More people are feeling the crunch than have in years past. The Giving Tree really gave employees a chance to help out a child in need this season.”
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MediaOne reaches out to help fight hunger
Local media company sponsors food drivePosted 12/12/2008
In conjunction with the United Way and as part of their Neighbor to Neighbor program, MediaOne of Utah hosted a successful food drive in the month of November. MediaOne employees and families collected and donated nearly 1,000 pounds of food during the campaign. The food was gathered at the MediaOne building in West Valley City.
This year especially, local food banks and pantries have seen a decrease over last year in the amount of food donated. The drive was an opportunity for MediaOne to not only help out with an increase of donations, but to also create an awareness of the need for food throughout the state of Utah. All of the donated food was dropped off to the Utah Food bank just in time for the Thanksgiving Holiday.
Brent Low, CEO of MediaOne says: “We’re very proud of what our employees contributed to this cause. We wanted to work closely with United Way to show our team’s support for this growing crisis. Now is when it is critical to get everyone’s involvement to help our neighbors - especially with the economy being so volatile. We were overwhelmed with the donations, and enthusiasm everyone exhibited throughout the campaign. MediaOne is privileged to have such a dedicated and generous team.”
The holidays are a great time of year, but can also be very difficult for some. Food banks and other charities have seen an increase in recipients causing many banks to be low on necessities. Mr. Low adds, “they need as many helping hands as they can get, particularly during these harder economic times. MediaOne looks forward to doing this again next year, as well as finding other opportunities of helping within the community.”
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Deseret News to offer more information for and about Mormons
Newspaper introduces section about LDS beliefs, culture and membersPosted 04/24/2008
Take a cursory glance at the most-viewed stories on local news Web sites. Chances are, articles dealing with religion — specifically Utah’s predominant faith, The Church of Jesus Christ of Latter-Day Saints — are hovering around the top.
Beginning when LDS settlers founded Utah more than 150 years ago, the Mormon religion has been the focal point of conversations for members and non-members alike in the Beehive State. The church’s unique doctrine and family-focused culture are central to the lives of its members and generate plenty of interest and curiosity from those who aren’t of the faith.
In fact, readers of the Deseret News have told the newspaper they want more information on the LDS church and its members. In response, the state’s second-largest daily newspaper on Jan. 10 began printing Mormon Times, a weekly section for and about the LDS faith.
“Mormon Times every week will contain articles that will inform and edify Latter-day Saints and others who are interested in LDS religionand culture,” wrote Joe Cannon, editor of the Deseret News, in a column printed when the section launched. “It will include news stories and features about the church and its members.”
Mormon Times is aimed at church members and anyone interested in information about the LDS faith and culture, but it is not a basic primer on the religion. In addition to news and information, the printed section will include columns by Orson Scott Card and Jerry Johnston, a calendar of local events and “helpful ideas and tips for dealing with many of the aspects of our time,” Cannon said.
Mormon Times will soon be incorporated into a new element on the newspaper’s Web site, DeseretNews.com. The online version of MormonTimes will be “more robust than the printed section,” Cannon said, and will include updates, additional content, more out-of-Utah coverage and interactive features.
The Deseret News, which is owned by the LDS church, will continue to publish the Church News, an official publication of the church that is distributed around the world. The Deseret News will also continue to publish its Religion and Ethics section each Saturday and will cover breaking news on religion and the LDS church as part of the newspaper’s general coverage.
Cannon hopes Mormon Times becomes a valuable resource that members of all faiths can turn to as an accurate and relevant source of information about the LDS faith and culture. Initial feedback to Cannon’s column seems to validate the notion that Utahns are seeking this kind of information.
“I look forward to reading (Mormon Times),” a reader, under the username Fredd, posted as a comment to Cannon’s column at DeseretNews.com. “I’m not LDS and I don’t believe the theology. But my in-laws are and I like to be informed.”
Cannon said Mormon Times is also part of a tradition that dates back to the Deseret News’ mission in 19th-century Utah.
“In a certain respect, this new section harkens back to the early history of the Deseret News,” he said. “Virtually all of the early editors, typesetters and other employees were trained at an earlier LDS church publication called the Times and Seasons. An essential element of theT imes and Seasons was to inform and edify its readers. This is our aim in this new section of the newspaper.”
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MediaOne of Utah gains a magazine for women
Media Organization aquires local publicationPosted 01/18/2008
MediaOne of Utah has acquired Wasatch Woman magazine.
The bimonthly magazine was started by three Utah women two years ago. It has grown from a 32-page freely distributed magazine in 2005 to an 80-page magazine.
MediaOne takes over the magazine's advertising, production and content. Ganel-Lyn Condie will remain as associate publisher.
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Newspaper Agency is Now MediaOne
Media Company announces name changePosted 02/09/2007
Newspaper Agency Corp. is changing its name to MediaOne of Utah, a Newspaper Agency Company to more accurately reflect our growing line of products
MediaOne, formed in 1952, as the NAC, handles advertising sales, printing and distribution for the Deseret Morning News and The Salt Lake Tribune.
The daily papers will always remain our flagship vehicles, as the ability of newspapers to reach mass audiences is still unmatched. The company, however, is no longer exclusively a newspaper agency, and our name ought to embody an evolving identity.
MediaOne's products include magazines, direct mail and online content, in addition to our role with the newspapers. The name change will occur over the course of 2007 without a large campaign.
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